The teams were challenged to spend a day sourcing discounted offers from vendors on behalf of daily deals website Keynoir – everything from luxury spa treatments to meals at Michelin-starred restaurants.
There was something distinctly fishy about the task from start to finish, whether it was Stephen trying out a fish pedicure or Ricky being force-fed scallops at every restaurant he visited. And in the boardroom Lord Sugar dealt the ultimate red herring. Losing project manager Stephen thought he had been let off the hook when Gabrielle was fired for her lack of contribution on the task. But, despite his efforts angling for a reprieve, he was not to be the one that got away and became the second half of a double firing. Hook, line and sinker. Stephen had been done up like a kipper.
Tom’s day-long efforts with Adam secured two deals: candle sets from perfumer Miller Harris and dinners at a luxury boutique hotel. Unfortunately neither offer was taken forward by Keynoir, but deals secured by project manager Jade and Nick were enough to ensure the team enjoyed a landslide victory and a luxury £500 per couple afternoon tea at Cliveden House – a far cry from the Bridge Café! No scallops on the menu, though …
Written by Tim Liew
Tom shot to stardom for being the best dressed man on television (pretty much single handedly bringing back the tie clip in the process), but more poignantly for showing business wisdom and entrepreneurial nous way beyond his years.
Tom was in control and implemented a risky strategy of quality and desirability of product over quantity. This proved to be a winning strategy and his experience shone through...Tom understood the task and remained confident with the risks he took. Demonstrating drive and determinism as well as competitiveness and knowledge
Tom Gearing consistently speaks up with common sense in a non-threatening manner. He is one of my favourites.
Entrepreneur, wine connoisseur, heartthrob and TV star. The traits of Tom Gearing make the 23-year-old sound more James Bond than Apprentice...
What an enigmatic bloke! He is very quietly spoken with remarkable composure, which means that when he does talk people listen to him. And he is bright, a strategist, thoughtful.
Is this man, Tom Gearing really a candidate? He belongs on the pages of omg! He's got that sultry stare perfected already.