The candidates worked up a sweat as they tackled this week’s challenge of creating a new fitness programme. However, neither team’s end product was particularly fit for purpose.
Stephen’s team devised a cheesy retro concept called Groove Train, complete with hula hoops and space hoppers. On what appeared to be the set of Saturday Night Fever, Jade directed their promotional video featuring Azhar wearing a pair of tight, skimpy orange shorts, while having to put up with Adam’s back-seat driving and tone-deaf singing.
In leading his team’s pitches to three health club chains, Stephen quickly ran into trouble when faced with questions about whether gyms would want to buy all the equipment and how they would store it – concerns which had earlier been raised by a prescient Tom. But when he started offering to throw in equipment for free as part of the deal – sacrificing profit for sales – it was enough to earn the one big order which won his team the task.
Ricky had combined street dance and martial arts elements in his Beat Battle concept. He pitched the product to their potential clients well, but was let down by Duane’s video, which failed to capture the concept’s unique elements. In the boardroom it was this failure, coupled with his dictatorial approach, which led to Duane being fired.
Tom Gearing consistently speaks up with common sense in a non-threatening manner. He is one of my favourites.
Entrepreneur, wine connoisseur, heartthrob and TV star. The traits of Tom Gearing make the 23-year-old sound more James Bond than Apprentice...
Tom shot to stardom for being the best dressed man on television (pretty much single handedly bringing back the tie clip in the process), but more poignantly for showing business wisdom and entrepreneurial nous way beyond his years.
Tom was in control and implemented a risky strategy of quality and desirability of product over quantity. This proved to be a winning strategy and his experience shone through...Tom understood the task and remained confident with the risks he took. Demonstrating drive and determinism as well as competitiveness and knowledge
Is this man, Tom Gearing really a candidate? He belongs on the pages of omg! He's got that sultry stare perfected already.
What an enigmatic bloke! He is very quietly spoken with remarkable composure, which means that when he does talk people listen to him. And he is bright, a strategist, thoughtful.