Episode 6

Street food

Despite Tom's best attempts to steer Adam away from his cheap-as-chips strategy, Phoenix made a right (meat)balls-up of this task selling gourmet food on the streets of Edinburgh. Although both teams made tasty profits, Adam’s meatballs proved less appetising than Sterling’s Scottish stew, leaving them facing a narrow defeat which was tough to swallow.

Despite market research which clearly indicated that quality is the key ingredient in successful street food, project manager Adam’s sole focus in producing his meatball and pasta dish was to minimise cost, to the point where he wanted to use dried herbs and corned beef, saying “It’s about profit, not taste.” Tom, however, insisted on a more appropriate balance of quality versus cost to ensure at least a vaguely palatable product.

Nonetheless the team continued to commit errors out on the streets, attempting to sell measly portions at vastly inflated prices, and making poor location choices. Katie’s suggestion of pitching up outside a Hearts football match and Stephen’s subsequent idea of enticing tour bus passengers both proved to be recipes for disaster.

In the boardroom Adam somehow lived to fight another day, with Katie instead becoming the sixth casualty of Lord Sugar‘s Digit of Doom for her poor ideas throughout the task.

In the press:
  • Is this man, Tom Gearing really a candidate? He belongs on the pages of omg! He's got that sultry stare perfected already.
    Rebecca
    OMG from Yahoo!
    13th Mar 2012
  • Tom was in control and implemented a risky strategy of quality and desirability of product over quantity. This proved to be a winning strategy and his experience shone through...Tom understood the task and remained confident with the risks he took. Demonstrating drive and determinism as well as competitiveness and knowledge
    Phil Sheridan
    The Telegraph
    12th Apr 2012
  • Tom shot to stardom for being the best dressed man on television (pretty much single handedly bringing back the tie clip in the process), but more poignantly for showing business wisdom and entrepreneurial nous way beyond his years.
    Christopher Warren-Gash
    Forbes
    16th Jul 2012
  • What an enigmatic bloke! He is very quietly spoken with remarkable composure, which means that when he does talk people listen to him. And he is bright, a strategist, thoughtful.
    Nick Hewer
    The Radio Times
    19th May 2012
  • Entrepreneur, wine connoisseur, heartthrob and TV star. The traits of Tom Gearing make the 23-year-old sound more James Bond than Apprentice...
    Mike
    smarta
    27th Jun 2012
  • Tom Gearing consistently speaks up with common sense in a non-threatening manner. He is one of my favourites.
    Claire Young
    smarta
    26th Apr 2012

Latest news:

Tom chats to Joe Forrester

Monday 11 Jun 2012

In this interview, Apprentice 2012 runner-up Tom Gearing chats to Joe Forrester about his time on the hit business show.

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