This week's task was to raise awareness of English sparkling wines. The teams had to devise a new image, website and online marketing campaign to give the product a bit of fizz.
Gabrielle provided the one champagne moment for Ricky's team with her stylish rose wine glass logo, but they fell flat when they adopted Stephen's suggestion of Grandeur as a name which evoked Englishness. And their bubble well and truly burst when Jenna took Ricky’s request to emphasise quality and produced an advert with more cheese than a Stilton factory. It was almost enough to drive one to drink, as Jenna directed one of the actors to behave like Basil Fawlty.
Meanwhile Tom and Adam conducted their background research with laudable enthusiasm – by the end of the day they were as 'enthusiastic' as the proverbial newt – with Adam detecting notes of Christmas cake in one of the wines he sampled. Roll out the barrel!
As project manager for the second consecutive week, Tom utilised his knowledge of the wine market to good advantage, producing a professional-looking website and campaign. Although the site was criticised for being too sales-focused, overall the team's efforts received the backing of the judging panel, resulting in a narrow victory in the boardroom. As a reward, they were treated to bubbles of a different kind, as they luxuriated in a rooftop Jacuzzi.
In the final three, Stephen managed to save himself by promising to win as project manager next week. This left Jenna to take the fall for her advert, which was less cava and more caveman.
Written by Tim Liew
Tom Gearing consistently speaks up with common sense in a non-threatening manner. He is one of my favourites.
Tom shot to stardom for being the best dressed man on television (pretty much single handedly bringing back the tie clip in the process), but more poignantly for showing business wisdom and entrepreneurial nous way beyond his years.
Entrepreneur, wine connoisseur, heartthrob and TV star. The traits of Tom Gearing make the 23-year-old sound more James Bond than Apprentice...
Tom was in control and implemented a risky strategy of quality and desirability of product over quantity. This proved to be a winning strategy and his experience shone through...Tom understood the task and remained confident with the risks he took. Demonstrating drive and determinism as well as competitiveness and knowledge
Is this man, Tom Gearing really a candidate? He belongs on the pages of omg! He's got that sultry stare perfected already.
What an enigmatic bloke! He is very quietly spoken with remarkable composure, which means that when he does talk people listen to him. And he is bright, a strategist, thoughtful.